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Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
×

Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products


Research reports

Qualitative research into Tango advertising developments

Doyle, Dane, Bernbach Limited have developeda new approach for the advertising of Tangofor Beechams Limited.This approach, embodying the 'fruit that dances'theme, was required to be submitted forconsumer evaluation, along with two otherapproaches....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Tango advertising developments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-tango-advertising-developments


Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-a-census-survey-of-filling-stations-prepared-for-barnaby-tard-ltd


Research reports

Qualitative research into Texan fun packs

Rowntree Mackintosh is interested in exploringthe market for fun-size multi-packs. They havedeveloped a small size Texan Bar together withwrapper design and pack outer. The objectivesof the research reported here were to examine:1. Usage of and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research into Texan fun packs. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-texan-fun-packs


Research reports

Qualitative research on Dettol promotions

A number of promotional ideas have beendeveloped for Dettol, and it was desired totest the acceptability of these amongst purchasers and potential purchasers of thebrand. The prime objectives of the research reported here were: 1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions


Research reports

Consumer research into fuel payments

This report describes the results of a national survey ofconsumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Consumer research into fuel payments. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-research-into-fuel-payments


Research reports

Eye research: Problem tracking

The present research aims to identify significant eye-problems and assess discontent with the presenteye products purchasable without prescription in order to provide a steer for new product development.The current report focuses on a qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/eye-research-problem-tracking


Research reports

Quality Street pack & wrapper research

Following the results of previous research, itwas required to compare consumer reactions to thepresent pack and three possible replacement packs for Quality Street, and to assess consumerreactions to a revision of the contents andwrappers of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Quality Street pack & wrapper research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-street-pack-wrapper-research